Hello, my name is Micah Drum. I help brands discover (and rediscover) themselves...
... It’s a collaborative effort that challenges assumptions, brings self-awareness to the surface, and ultimately informs essential decisions. From there, I help dreams become a visible, tangible reality.
Scroll to See More
RECENT WORK
Below you'll find some of my most recent projects. If you'd like to see more, fill out the contact form to request below!
PBAW
NWAT
DRUM & CO.
PROCESSES
The work I do is not done half-hazardly; my aim is to guide individuals to help them understand themselves, their target consumers, and ultimately, their brand.
DISCOVERY
The discovery process is the initial stage of any client project. The objective of the discovery process is to define goals, identify challenges, identify consumers, and define the brand. The client and I then discuss which deliverables make the most sense for their brand.
STYLESCAPE
Stylescapes are a window into the target look and feel of a brand, condensed into a landscape PDF. They showcase different typefaces, color palettes, photography, and illustrative/icon work. Once the client approves of the stylescape, I move forward with the logo process.
DRAFTS & REVISIONS
In this stage, I develop many iterations, but ultimately land on three. These logos are composed of an identity system, and scale from a complete mark to an icon. Once the client decides on a direction, revisions are made, and then the logo is finalized.
DELIVERABLES
Deliverables typically include templates for letterheads, business cards, a webpage mockup, and always a CI guide. This allows clients to have clear guidelines as to how they can produce what they produce. This keeps bad design out. At the end of the day, CI guides help preserve the integrity of the brand as a whole.
Experience & Skills
Brand Identity Design / Graphic Design / Video Editing / Adobe Illustrator / Photoshop / Lightroom / After Effects / Premiere / InDesign / XD / Webflow
The Digital Intellect
2019-2024
Graphic designer, video editor, brand identity designer, copywriter