I do a lot more than brand identity discovery and design. Below, you'll catch a grasp of my skillset's range (though, it should be said, the examples below are not an example of my skillset's limitations). These only serve as examples for what I have done in the marketing and creative industry, be it website or social media content.
There are a great many ways to convey information through visuals. For the past few years, I've spent a lot of time developing client visuals for websites, particularly within the addiction treatment and behavioral health space. Most of the visuals I've created (though not all of them) have been infographics.
Infographics not only enhance user experience on a website, but they also help maximize SEO success by increasing user engagement (both staying on a page longer and sharing the page for the quality of the content), backlink generation (improving domain authority), social media visibility, and keyword optimization.
Throughout my time working in the digital marketing arena, we utilized many strategies to help drive traffic to our client sites and convert; one of these strategies included email marketing campaigns.
The clients I worked with for these particular projects wanted a vast amount of information conveyed in as small of a graphic as possible, while also keeping an aesthetically pleasing vision that aligned with their brand and identity. What resulted is shown below.
