Maximum Vibes is a podcast launched by some people passionate about self-growth in South Florida. The owner, Maddi Cresswell, is a professionally licensed counselor specializing in Reiki therapy, and her success in this realm of treatment is mind-blowing, from her processes to the success stories. I partnered with Maximum Vibes to help them discover themselves from the ground up.
The whole process began with a discovery session that allowed not just me, but them to understand who they were and what they were about. From there we were able to craft a look and feel that corresponded with the core of their brand.
We started with trying to capture the look and feel with the creation of brand stylescapes. We went over different iterations which included a mild, medium, and spicy stylescape. Ultimately, we landed on one that they felt encapsulated their identity perfectly.
The illustrative aspects feel very free-spirited, utilizing line work as the main-stay of the process. Additionally, the type is playful yet respectable. I also included a mockup of an Instagram grid as part of their strategy was to utilize the platform to pursue their target audience.
Ultimately, I feel the approved stylescape encapsulated the soul of where they want to live visually and, more importantly, how they want to feel.
A value that the client really wanted to communicate was growth, so we played around with a few different ideas. Eventually, we landed on a monogram that included an arrow pointing forward and up to symbolize this idea. It’s simple and effective.
The goal in this process is to ultimately, and always, use a logo as an identifier, not an explanation. However, here we bridged the gap between their desires and principles of good logo composition.
After developing the logo, deciding on type, and a color scheme, we built out a brand identity guide. The purpose of this guide was to make sense of what the brand is (and isn’t) visually. The guide contains brand type, color pallet, logo composition, and visual elements & guidelines. In addition to all of this, the guide also contains the minimum amount of marketing collateral (business cards, letterhead, email signatures, and cover art for the podcast).
